Bringing more clarity on the future of OnePlus as it integrates with parent brand Oppo, OPPO founder and now chief product officer Pete Lau said he will focus on maintaining the uniqueness of the two brands in terms of design, as they “targeted different consumer segments and must be positioned precisely”.
Asked about concerns raised by some consumers that some OnePlus and Oppo phones have started to look alike, Lau told indianexpress.com: “It’s just that today all eyes are on both brands and people like to compare products and find lots of similarities. . But, in fact, if you compare a OnePlus phone to a competitor’s product, you might find even more similarities. He reiterated that as product manager for both brands, he will strive to maintain their uniqueness.
In conversation on the sidelines of the annual Mobile World Congress in Barcelona, OnePlus management highlighted that the focus for 2022 will be on performance and charging, in particular the 150w SuperVooc protocol which will arrive on the brand’s phones in the second quarter of 2022. The technology will be able to maintain an 80% charge capacity of the 4,500 mAh battery even after more than 1,600 charge cycles, the company claimed.
The company also said it would bring its most affordable 5G phone to the Indian market this year, but declined to divulge further details.
In response to another question about whether OnePlus’ product line will now confuse customers, Lau clarified that they now have more products because they want to cater to more consumer segments. “Now we are expanding the product line and also thinking about how we can meet the needs of more people with more precise product positioning,” he said, pointing out that at OnePlus, belief has always been that “less is more”.
During the call, OnePlus also announced that it was working with Google to “bring new features to foldable devices” – Oppo recently launched its first foldable Find N, which OnePlus still doesn’t have a phone for in this new one. form factor. “We’re going to work with Google in terms of improving the design here (foldable devices)…with all of this effort, we’re aiming to have effective collaboration in terms of software features. Going forward, you’ll actually see results get into the product,” Lau said.