The increase in 5G coverage coupled with the growing penetration of smartphones in developing markets will lead to an increase in the number of mobile phone users using their carrier for purchases other than communications.
A Juniper Research report suggests that global operator billing spending will grow from $54.4 billion to $73.8 billion by 2026, as mobile subscribers choose to pay for goods and services through their mobile operator.
New 5G-enabled mobile gaming services will drive some of this growth, along with demand for video subscriptions and digital ticketing.
Mobile bill payments
In some cases, adding the cost of these services to a monthly bill or paying for them via prepaid credit is a more convenient option than using an alternative card or digital wallet, especially in developing countries where banking services are inaccessible or too expensive.
Operators were urged to leverage their pre-existing relationships with consumers and the trust that exists between them to capture this demand and create attractive bundles and services that drive business.
Mobile ticketing in particular is seen as a significant growth area and, when paired with Rich Communication Services (RCS) messaging to deliver real-time travel updates, could be an extremely compelling proposition for consumers and businesses.
“Operators should focus on demonstrating their relevance for transit; drive carrier billing growth through an enhanced suite of technology partnerships,” said research author Susannah Hampton.
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