Vivo joins its sister brands and registers EV brands in India


The Indian market for electric vehicles is in its infancy. With a handful of startups and brands operating in this space, aspiring users across the country are expecting two big changes – the first being new brands offering better features at affordable prices and the second being the need for a massive increase. charging stations.

Chinese phone makers seem to be wowed by the company, just as they did when Indian mobile phone users started looking for better features at affordable prices. Perhaps this is why Oppo, OnePlus and Realme have made their presence felt in this segment, through trademark applications in India. All of these big brands, all otherwise owned by BBK technologies, want a leading edge so they can become market leaders in the future, just as they have in the smartphone industry.

To the list is added another brand of smartphones from BBK – Vivo – which has would have registered trademarks in the electric vehicle segment.

Brand Vivo EV

(Image credit: Rushlane)

According to a report by Rushlane, the Chinese smartphone maker has applied for a trademark under Class 12, which includes a wide range of electric vehicles, cars, motorcycles, driverless cars (self-driving cars), bicycles, mopeds, balancing vehicles. Automatique. , electric unicycle, unicycle, self-balancing unicycles, remote controlled vehicles, water vehicles, aerial vehicles, aerial drone and photographic drone.

The status of this request is currently “Opposed” and is not yet approved. And since we’re in its early stages, we have absolutely no information on what exactly Vivo is planning to launch in India.

However, we believe that these brands could start with electric scooters and since they are closely related, the sharing of technical know-how might not be an obstacle.

Electric two-wheelers could be the safest bet for Chinese entrants

While India still has a massive appetite for smartphones, the size of the market is limited and the number of competitors ensures that growth is too. On the other hand, the electric vehicle market in the country has yet to accelerate.

Early market indicators also show that the demand for electric two-wheelers is much higher than that for battery-powered cars, as the ratio is already skewed in favor of the former. And with ever-increasing fuel prices, it’s the users keen to switch to a solution that can ease some of the burden out of their pockets.

Therefore, it is safe to assume that these Chinese smartphone makers might want to focus on this category and gradually open up to the four-wheeled vehicle segment by keeping smartphones at the heart of the ecosystem that now includes – entertainment at home. home, IT, IoT, home appliances and more.

At present, there are a handful of electric vehicle brands operating across India including Ather, Ola, Simple, TVS, Ampere, Okinawa, etc. while the conventional brands Honda, Suzuki, Bajaj, etc. are still busy prioritizing ICE vehicles. Thus, leaving a huge opening for Chinese players who are not afraid to be price-aggressive from the start to gain market share but slowly force the competition to play on their terms.

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