CHICAGO–(COMMERCIAL THREAD) –Vibrations, the technology leader that delivers seamless mobile brand experiences across the consumer journey, today announced the launch of Mobile wallet as a channel, the next level of innovation in its already market-leading dynamic mobile wallet solution. Mobile Wallet as a Channel is revolutionizing the way brands use native mobile wallet apps, Apple Wallet and Google Pay, on consumers’ mobile devices to deliver persistent, personalized and dynamic mobile experiences for marketing, loyalty and service .
To date, mobile wallet usage has been primarily driven by mobile payments, which is expected to reach $ 12.1 billion by 2027, according to Allied Market Research. However, the use cases for mobile wallets go beyond digital credit cards for payments and give brands across industries the opportunity to capitalize on this change in behavior. Brands can scan coupons, loyalty cards, gift cards, insurance cards, room keys, tickets, appointment reminders and other items into consumers’ physical wallets under the form of mobile passes.
With this launch, Vibes enables marketing, loyalty and operations teams to accelerate the adoption of mobile passes and take advantage of this untapped opportunity. Vibes ‘mobile wallet as a channel transforms consumers’ mobile wallets into a channel of persistent, dynamic and personalized content that drives revenue growth, increases loyalty and improves customer satisfaction. The company is deploying new capabilities and playbooks to help brands easily take advantage of this emerging channel by integrating it into their mobile engagement programs and improving their mobile app strategies.
âMobile Wallet creates a two-way vehicle through which brands can forge a cohesive and personal connection with consumers,â said Vibes co-founder and CIO, Alex Campbell. âOnce a consumer downloads a brand’s mobile pass, marketers have a new, sustainable way to connect with them personally, like delivering personalized offers and building an interactive loyalty relationship. Vibes relies heavily on this mobile channel because it gives the brands we work with a more experiential, visual, and hands-on way to engage what their customers really value.
Mobile passes offer a variety of solutions for marketers to engage consumers because they:
Are constantly on and present in devices that people carry everywhere
Are dynamic, allowing brands to update passes in real time, such as the evolution of the value of a gift card after purchase
Enable brands to send alerts and deliver timely, relevant and personalized content to consumers
Facilitate the attribution of marketing and loyalty programs, both online and in person, to better understand the overall ROI
Take advantage of features inherent in mobile devices, such as geolocation, to enable highly personalized, relevant and timely messages
As part of this launch, Vibes introduced the ability for partners to send automated messages through mobile wallets, such as payment notification reminders, to a phone’s lock screen – giving brands l ‘access to high-value real estate even if the consumer has not yet downloaded the brand application. Additionally, Vibes deploys Dynamic Strip Images, allowing a brand to automatically update mobile passes, in cases such as a change in a consumer’s loyalty level, or to highlight products or specific offers.
Vibes has been a leader in the mobile wallet for the past decade, delivering innovations, such as mobile wallet delivery through personalized and protected secure SmartLinks. SmartLinks enable the distribution of mobile passes to mobile devices via any medium, from email to QR codes to Facebook ads. Secure SmartLinks are device sensitive, encrypted and digitally signed, greatly reducing the risk of tampering and fraud.
Vibes mobile expertise provides brands with the playbooks to easily integrate the mobile wallet into their messaging, text and mobile app strategies, enhancing these channels and creating engaging mobile experiences. For example, brands can use the mobile wallet with their existing mobile subscribers and messaging efforts to get more people to install mobile wallet passes, reward customers who sign up for SMS, or drive downloads of mobile applications.
âVibes has been a leader in the mobile wallet since the days of the Apple Passbook, and we’ve learned that it can dramatically improve a brand’s business and completely reshape the way they connect with consumers,â said Campbell. âWe are seeing very high usage and over time the combination of native mobile channels will help marketers drive conversion, accumulate customer insight, and ultimately increase lifelong value. ”
Vibes helps brands like Ralph Lauren, Dollar General, Dick’s Sporting Goods, Redbox, Chipotle, Sephora and LEGO develop, activate and optimize consumer relationships with fast, relevant and high volume mobile messaging on a global scale . The company’s smart mobile messaging platform enables marketers and consumer loyalty professionals to connect with consumers using a unified native platform of SMS, MMS, dynamic wallet, mobile push notifications, app inbox and performance analytics, to become the backbone of these brands’ global digital engagement. strategies. Gartner recognized Vibes as a leader in its 2019 and 2020 Gartner Magic Quadrant for Mobile Marketing Platforms.