Top 5 Smartphone Brands in Nigeria

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Nigeria is one of the largest smartphone markets in Africa. With a global population of over 200 million people, we can understand why its smartphone market is so large. However, the region has a fondness for certain brands and today we will be looking at the top 10 of these smartphone brands. Generally speaking, after the COVID-19 pandemic, the African smartphone market is rebounding. Arnold Ponela, Senior Research Analyst at IDC, said: “After a year of unprecedented market conditions, the African smartphone market is showing signs of recovery from the economic damage inflicted by the COVID-19 pandemic…the biggest The region’s smartphone markets each contributed to the overall growth. in the second quarter of 2021, with Nigeria (+36.7%), Egypt (+24.6%) and South Africa (+10.5%) all recording strong year-on-year increases in shipments the other.

Top 5 Smartphone Brands in Nigeria

1.Samsung

South Korean manufacturing giant, Samsung, is not only the biggest smartphone brand in Nigeria, it is also the biggest in the entire African continent. Indeed, Samsung offers a wide variety of smartphones for each class. The flagship Galaxy S and Note series are attractive to the high-end market. However, there are also the Galaxy A, J and other series for the mid-range and low-end markets. For example, some of the best-selling Samsung devices in Nigeria belong to the A-series. The Samsung Galaxy A51 and A71 sold out quickly in Nigeria.

On Google Trends, Samsung has a search score of 100 points in Nigeria. Apparently, Nigerians are not only looking for Samsung smartphones but other Samsung products as well. However, even the most expensive Samsung phones have buyers in Nigeria. For example, the Samsung Galaxy Fold also sold in the world’s most populous black nation.

It is no surprise that Samsung is one of the leading smartphone brands in Nigeria. The company is a household name that dates back to 2005.

2. Transfer funds

Transsion Holding owns three smartphone brands, namely Tecno, Itel and Infinix. These smartphone brands have continued to dominate the African smartphone market for the past few years. In addition to the smartphone space, these brands also dominate the feature phone segment. On Google Trend, their search result is not so high and the reason is not far-fetched. Nigerians can get all the information they need about these brands by walking into a store. Thus, there is really no need to search online in many cases.

Infinix

While Infinix usually offers the most expensive Transsion smartphones, iTel offers the cheapest. Techno smartphones are positioned between Infinix and iTel in terms of price. However, it is worth noting that Infinix and Techno sometimes fight for market supremacy in Nigeria.

Nigerians are quite sentimental and that is why some of the greatest entertainers are ambassadors for these brands. Infinix brings the best features for its quite affordable smartphones. It has all sorts of tech, including punch-hole cameras, pop-up cameras, super-fast charging, and more.

tech

The Tecno brand was the first smartphone from Transsion Holdings to gain popularity in Nigeria. This brand set the tone for Infinix and iTel. Tecno’s Camon series has been a key series for the company in Nigeria. Its amazing camera with multiple beauty features makes it so appealing. Of course, the most attractive part of this brand is that it is relatively cheaper.

iTel

iTel is known for its really cheap smartphones, making it the “low-end king” of the Nigerian smartphone market. Lately the company has lost popularity but in 2020 it bounced back in 2020 with iTel Vision 1 and iTel A56 series. Despite its cheap smartphones, the company also keeps up to date with the latest technologies in the smartphone industry.

3. Redmi (including Xiaomi)

Xiaomi entered the Nigerian smartphone market in 2019. However, in just three years, it has had a huge effect on the market. Xiaomi usually has a strong hold on any market that is more concerned with price than features. Recall that Xiaomi has been at the top of the Indian smartphone market for several consecutive years. This is because it is a price-centric market. Transsion Holdings does not make things easy for Xiaomi but with the Redmi brand, the company enters the Nigerian smartphone market.

Xiaomi is only launching its mid-range Redmi smartphones in Nigeria and they are doing very well. The Redmi 9 and Redmi Note 9 are among the decent mid-range smartphones in Nigeria.

4.BBK Electronics

Just like Transsion Holdings, BBK Electronics also owns three smartphone brands in the Nigerian market. Oppo, Vivo and OnePlus are all BBK smartphones in the Nigerian market. However, the presence of Oppo and Vivo is much more than OnePlus. The reason is that OnePlus basically releases flagship phones. These will be too expensive for the Nigerian smartphone market. OnePlus does not advertise targeting Nigerians, however, the same cannot be said for Vivo and Oppo. Vivo has a plethora of decent smartphones in the smartphone market while Oppo even has Nigerian celebrities as brand ambassadors.

5. Nokia (Global HMD)

Nokia may not release many smartphones every year, but the company is doing well in Nigeria. It even has a dedicated website for the Nigerian market and the Nokia X, G and C series seem to be its hit series in the African country. The company is also launching new feature phones which the Nigerian market is liking. Nokia smartphones are not entirely cheap in Nigeria and do not use brand ambassadors. However, Nokia is a household name in Nigeria and the name is even more popular than Samsung. The company’s presence in Nigeria dates back to 2001, the same year that mobile phones were introduced in Nigeria.

Nokia is one of the first mobile phones to enter the Nigerian smartphone market. After all these years and the takeover by HMD Global, the business has been consistent.

Conclusion

The obvious absentees from this list are Huawei and Apple. For Huawei, we all know that after the US ban and the absence of Google Play Store, it became a no-no in Nigeria. As for Apple, make no mistake, the brand is very popular in the Nigerian smartphone market. However, why isn’t it on the top 5 list? Why is Nokia ranked higher than Apple? The truth is that the average Nigerian cannot afford Apple products. Take the iPhone 13 Pro Max as an example, this device costs between 900,000 and 1,400,000 Nigerian Naira (NGN). This award is for the annual (annual) salary of a University Professor (Graduate Assistant and Assistant Lecturer) in Nigeria.

In addition, the Nigerian market operates a direct repurchase system. This means there is no room for weekly or monthly subscriptions to own the device. So, the best many Nigerians do with Apple products is window shopping and nothing more. Although Nigerians appreciate the quality of Apple, they simply cannot afford it. This is why it falls in the pecking order among the best smartphone brands in Nigeria.

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