Before buying a new smartphone, one of the first things we consider is the brand. Brand names play a very important role in determining which smartphone we choose. We have a diverse range of mobile phone brands in India with each brand offering smartphones in a varying price range. Some smartphone brands have been around for a long time, and some have recently appeared. And, with India being one of the biggest smartphone selling countries, the competition among the top 10 mobile phone brands in India is twofold. Interestingly, smartphone shipments rose 24% in India in the third quarter of 2018, overtaking countries like the United States and China. This increase in smartphone shipments is due to the good performance of Xiaomi and Samsung.
It is also safe to add that out of these top 10 mobile phone brands in India, the top five brands captured 77% market share in the third quarter. According to Counterpoint Research, here is the Indian market share of smartphone shipments for the top 5 smartphone brands. The table below is a comparison of the market shares of major smartphone manufacturers in the third and second quarter of 2018.
|Smartphone company||Q3 2018 market share||Q2 2018 market share||Q1 2018 market share|
Here is a chart from Counterpoint Research showing the Indian smartphone market share by major vendors from Q1 2016 to Q3 2018.
Now let’s take a look at Top 10 Cell Phone Brands in India
Xiaomi Cell Phones
In the space of a few years, Xiaomi has quickly established itself among the biggest smartphone brands in the country. In fact, Xiaomi has managed to overtake Samsung, which had secured its position at the top for years. The brand leads the Indian market with a 27% share in Q3 2018. Comparatively, Xiaomi was at 22% market share in Q3 2017 last year. Additionally, the launch of its ‘Pocophone’ sub-brand has also helped Xiaomi maintain its lead in the Indian smartphone market.
The USP of Xiaomi mobiles is their affordability and latest features, making them the most preferred option among users. This Chinese brand has risen to the top for designing smartphones with amazing features at unbeatable prices. Xiaomi is recognized worldwide for its Redmi series smartphones. Some of the popular Xiaomi smartphones include Redmi 6 Pro, Mi A2, Mi 6X and more.
Samsung Cell Phones
Not only the top 10 biggest mobile phone brands in India, Samsung is also one of the leading brands in electronics and home appliances. However, Samsung was overtaken by Xiaomi as the number one smartphone brand in India and slipped to the second position. The famous South Korean brand represents 23% of the market share in the third quarter of 2018. Together, Xiaomi and Samsung hold 50% of the market share in the country.
The brand is well known for its Galaxy smartphone series. From affordable smartphones to high-end smartphones, the brand offers a wide range of cellphones for all types of price range. The list includes smartphones like the Galaxy S9, Galaxy S9 Plus, Galaxy A7, and Galaxy A9 (the world’s first quad-camera smartphone). Samsung is also set to launch the world’s first foldable smartphone in 2019.
Chinese smartphone company Vivo has also maintained its position in the smartphone market for a long time. Based on third quarter shipments, Vivo currently has a 10% market share in India. The company received an increase in shipments this year due to its famous V-series smartphones – V11 and V11 Pro which were released earlier in 2018.
Vivo is currently focusing on good mobile cameras with cutting edge technology. Apart from the excellent camera specs, Vivo smartphones also offer perfect sound quality and support for intensive games. Buyers also prefer Vivo because the brand offers amazing Android smartphones in a mid-price segment. Some of the popular Vivo smartphones today are Vivo V9, Vivo V11, and Vivo Y81.
Oppo has been on the list of Top 10 Cell Phone Brands in India for several years now. It is another brand on the list that is popular for designing mid-range and affordable smartphones. This Chinese brand has managed to maintain its position in the market with 8% market share in the third quarter of 2018. However, the brand will have to redouble its efforts if it is to maintain its position in the top 5 of the major mobile phone brands in India.
Moreover, Oppo is also known for its incredible selfie-centric mobile cameras. In addition to the great camera features, Oppo mobiles also offer smooth performance, stylish and lightweight designs and unique features. The Oppo R17 and Oppo F9 are currently the most trendy smartphones offered by the brand.
Huawei Cell Phones
Not only the Top 10 mobile phone brands in India, Huawei also entered the top 5 mobile phone brands in India, all thanks to its Honor smartphone series. It is Huawei’s Honor sub-brand that has managed to grab the attention of buyers. Huawei has captured 3% of the market share in India, which is comparatively less than the other brands mentioned above. Nevertheless, despite its small market share in India, Huawei ranks second in the world and has a 33% market share.
Honor smartphones are designed with features and specifications that are mostly found on high-end smartphones at affordable prices. Huawei and Honor mobile phones offer 100% value for money. Not only in India, the brand is gradually making a place for itself in other markets as well. If you are looking for budget smartphones with all the latest features, Huawei has the Honor 8X, Honor 9n, Huawei Y7 Pro and more.
Apple iPhones are easily among the most expensive smartphones in the country. In fact, the brand is very popular for its high-end devices. Despite its competitive prices, Apple iPhones have a lot of fans. The brand designs phones with unmatched functionality, a smooth interface, graphics and a sleek look. It is the only brand that offers equal competition to all other Android based smartphones.
However, over the years, Apple’s market share has declined significantly in India. The brand has less than 3% market share in India. Apple saw its shares improve slightly after the iPhone XR launched. Recently, the company launched its Apple iPhone XR, which is considered the cheapest iPhone by the company to date.
A graph showing the Indian premium smartphone market share between Apple, Samsung and OnePlus.
Founded in 2013, the company’s simple motto was to design a better smartphone. Over the past two years in the market, OnePlus has managed to create a positive buzz. In fact, OnePlus is currently the leader in the premium smartphone segment. Thanks to the competitively priced OnePlus 6, the brand managed to achieve more sales than high-end smartphones from Samsung and Apple. The global premium smartphone market is currently dominated by Samsung and Apple. But, it is not long before OnePlus takes over.
The brand launches two smartphones each year to compete with all other Android smartphones on the market. OnePlus smartphones come with some of the best features seen on Android smartphones, along with a sleek appearance and smooth user experience. OnePlus puts forward its smartphones by integrating high-end features and design into a mid-range budget. What’s more, there are also rumors that the upcoming OnePlus 7 could be the first 5G phone to debut.
Oppo’s sub-brand Realme has also been on the list of the 10 best cell phone brands in India since its launch in mid-2018. In a few months, Realme has already launched four smartphones in India, namely Realme 1, Realme 2, Realme 2 Pro and Realme C1. All smartphones fit the affordable or mid-range budget. For the moment, the brands’ market shares are not known. But, the brand announced on its Twitter that it has successfully shipped over a million smartphones in this quarter.
Realme smartphones are the perfect choice for anyone looking for a durable smartphone with a reasonably affordable price. Currently, the brand is reportedly working on its next smartphone called Realme 3.
Motorola, owned by Lenovo, is also one of the top brands with great smartphones in India. Motorola is one of the few brands to have successfully carved out a place in the top 10 mobile phone brands during the third quarter of 2018. Unlike all the other brands on the list, Motorola phones offer the Stock experience. Android which guarantees users timely and regular software. updates. The user experience on Motorola smartphones is pretty neat and easy. The Motorola G6, Moto X4 and Moto One Power are among the best smartphones offered by the brand.
Nokia Cell Phones
Nokia was once the first smartphone brand in the Indian market to introduce the world of mobile phones to the country. Even after all these years, Nokia is still regarded as one of the top 10 mobile phone brands in India. The brand holds market share for its classic phones known for their durability. Globally, Nokia is in 9th position with 4.8 million shipments in the third quarter of 2018. Nokia smartphones come with inexpensive price tags and long, healthy battery life. The brand recently launched the Nokia 2.1, Nokia 3.1, Nokia 5.1 and Nokia 6.1 smartphones. All of these smartphones are reasonably priced.