Launches in the TWS and Bluetooth segment continued at a good pace in June 2022, even as smartphone launches seemed to be slowing down. Even though some of the better known and more expensive brands have moved away, the Indian market for TWS and Bluetooth neckbands has seen the launch of a number of budget brands, giving users more options at great prices. affordable. The following are the highlights of the hearing aids market in India as of June 2022:
Replicating May’s Record Launches
May 2022 was a good month for the TWS and Bluetooth neckband market in terms of launches with a total of 26 devices launched in India during the month. June 2022 followed in his footsteps. Exactly the same number. A total of 26 TWS and Bluetooth neckbands were also launched in India in June.
Largest number of hearing aids launched: TMI Report Card May 2022
ANC is not yet a killer feature in TWS : TMI Report Card April 2022
TWS Continues to Dominate the Bluetooth Earphone Market: TMI Report Card March 2022
TWS remains the market favorite
When it comes to Bluetooth headphones, the market seems to clearly favor totally wireless (TWS) headphones over conventional neckbands. Of the 26 hearing aids launched in India in June 2022, 16 were TWS while 10 were neckbands. This is very close to the corresponding figures in May, when 17 TWS and 9 neckbands were launched. Totally Wireless is clearly a favorite right now.
A low budget Bluetooth month
Unlike May, when TWS and neckband launches were spread across multiple price segments, June saw most launches concentrated in the economy segment. 18 or nearly 70% of the 26 products launched were in the sub-Rs 2,000 price segment. Of these, 13 were priced in the Rs 1,000 – Rs 2,000 segment, while 5 were priced below at Rs 1,000.
The premium segment is slowing down?
While the number of launches in the segment above Rs 4,000 has never been higher than those below, the segment has always played a major role in the Indian TWS and Bluetooth neckband market. June, however, saw the Rs 4,000+ segment at its quietest, with only one device launched above Rs 10,000 and only two in the Rs 4,000 – Rs 10,000 category. This is the second lowest of the year, after April, when only two devices were launched above Rs 4,000. This seems to indicate that the budget segment is taking the lead in the Indian hearing aid market when it comes to lanches.
A new brand takes the lead
The brand with the most product launches in June was the one that hadn’t launched a single product so far this year. Arrow launched a total of six chokers in June 2022 in its Rocker series, all priced between Rs 1,000 and Rs 2,000. Essentially, Arrow accounted for 60% of the chokers released in June and more than 20% of all hearing aids launched during the month.
A month for small brands
June was indeed a month for small brands when it came to TWS and Bluetooth neckbands. Noise released two devices and Boat released one device, but there was a lot of activity from U&I, which released 3 devices, and Tunez, which released only one device. Many brands also launched a single device in June, including Defy, Ptron, Ubon, Mivi, Tagg, Just Corseca, and Crossbeats.
Major brands have a calm month of June
The likes of Sennheiser, JBL, Jabra and Sony stayed away from the market in June. Phone brands like Oppo, Xiaomi, Vivo, Samsung and OnePlus, which also have TWS and Bluetooth neckbands in their portfolio, did not make any new launches. The only notable brands to have made launches in the audible segment were Yamaha which launched two TWS (including the only audible priced above Rs 10,000 in June), Dizo (Realme sub-brand) and Blaupunkt, the latter two each throwing a TWS.
Much silence on the ANC front
It might be one of the most talked about features in hearing aids, but Active Noise Cancellation (ANC) did not play a major role in the Indian market in June. In fact, of the 26 devices launched during the month, only one, the Yamaha TW-E5B TWS, was equipped with ANC. In contrast, five devices launched in May had ANC. All of this makes us wonder if all the talk about ANC becoming a mainstream feature and a must-have even in headphones below Rs 2,000 was just hype.
What does July have in store for us?
It’s been a strange few months in the hearing aid market in India. May saw a number of launches with major brands playing a major role, while June saw the same number of launches but with less major brands participating. What happens in July is anyone’s guess. There’s talk of launches from Redmi, OnePlus and JBL, and we’re sure smaller brands will stay busy like never before. Stay tuned to The Mobile Indian to find out exactly what’s going on.