‘They ripped off our tech’: Apple exec stokes rivalry with Samsung

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Whether you are Android or iOS team, it cannot be said that the first iPhone released in 2007 posed the basis of the modern smartphone. Apple’s mobile was the first to popularize touch screens and the company was also the first to launch an app store. Other vendors were quick to follow suit and one of them managed to overtake Apple in smartphone sales: Samsung.
It surely left a sour taste in the mouths of the top dogs in the business. Perhaps in an attempt to downplay Samsung’s success, a company executive said the South Korean giant’s phones were just poor rip-offs.

The iPhone is 15 years old

The Wall Street Journal Joanna Stern made a documentary (via MacRumors) about the evolution of the iPhone since its inception on June 29, 2007. She interviewed top Apple executives, including some who no longer work at the company, as well as a couple whose first child is born on the same day as the iPhone.

When Apple co-founder Steve Jobs was asked to make a bigger iPhone after signal drop issues with the 2010 iPhone 4 due to its small 3.5-inch footprint, he said that he wasn’t a fan of bigger phones from companies like Samsung because “you can’t get your hands on them” and “nobody’s going to buy that”.

In 2013, Apple started to rethink this as sales slowed. Meanwhile, phones larger than 4 inches were gaining ground.
The main phones with large screens at the time were Samsung’s Galaxy S and Note handsets. Apple responded by equipping the 2014 iPhone 6 with a larger screen and it worked. Never the only one to miss such an opportunity, Samsung was quick to mock Apple for going back on its words.

When Stern asked Apple marketing chief Greg Joswiak about Samsung and other Android makers making bigger phones at the time, he said he found them boring because they didn’t. only produced bad imitation iPhones.

Curiously, the video begins with iPod and iPhone co-creator Tony Fadell saying that the company started working on the iPhone after competitors started launching phones with camera and music.

Apple actually sued Samsung in 2011 for copying its design and user interface and was initially awarded nearly $1 billion in damages. The two settled in 2018, but Apple maintained its stance that it started the smartphone revolution and Samsung openly copied its design.

Around the same time, Apple was also embroiled in legal battles with manufacturers like HTC, Motorola, Amazon, and Nokia, some of which had been sued and others by which it had been sued.

When Stern contacted a Samsung spokesperson, they said the company was behind many industry firsts, such as large OLED displays, which Apple incidentally buys from it, and the resistance to water and dust. The first Apple phones were powered by Samsung processors.

Samsung and Apple are behind some of the best phones of 2022 and ultimately it’s a win for consumers if they copy features from each other.
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