The brands that lit up the Diwali mood


A look at some of this year’s ad campaigns that stood out.

As the country prepares to celebrate Diwali, brands are lighting up the public mood with their unique campaigns. Here’s a look at some of this year’s ad campaigns that stood out above the rest.

Sabhyata’s #RedefineCelebration Diwali Announcement

Although there is no shortage of content-driven commercials during the festive season, especially Diwali, some of the stories told in these commercials linger longer in the minds of the public. Sabhyata’s Diwali campaign is one such campaign that attempts to change societal norms. The cast of acclaimed actors like Sheeba Chaddha and Ayesha Kaduskar and the peaceful pace at which the story unfolds instantly captures the viewer’s interest.

The commercial run by ‘P se Picture’ subtly explores organizations that ask women personal questions during job interviews, such as details about marriage and family planning. These details have nothing to do with a professional’s performance or productivity at their job. The “Sabhyata bag” as a Diwali gift fits perfectly into the narrative of the commercial. The script has real-life examples that make it relatable and the attention to detail on various elements of the commercial makes it stand out during the clutter of holiday season commercials.

OPPO’s commercial focuses on Diwali inspiration

Smart device brand, OPPO, came up with a very interesting and inspiring Diwali campaign with a motto #InspirationAhead. The film sends a message about how different thinking can provide a ready-made solution to a problem.

Directed by Alok Kulkarni, the TVC opens with a phone call to a parent whose child is in trouble at school for incessantly doodling all over the premises. The mother, annoyed by his behavior, needs him to mend her ways. The film then cuts to introduce their housing company where there have been several cases of children and adults being injured by invisible potholes. To solve this problem, the child doodles around potholes with fluorescent markers to help residents navigate around them.

The Striking #BuddhiJeeviBuddhiLaga Jar App Advertisement

The Jar app has gone from using celebrities, OG influencers, to selling itself to mocking the new generation of financial social media influencers. The app asks you to use your brain and logic rather than endlessly absorbing all the gyan influencers distributed in reels. The timing of the publicity is opportune because these peddlers of financial information have become the preferred interlocutors of young people looking for answers on how to spend their money.

The ad features Piyush Mishra in a music show format with the hashtag #BuddhiJeeviBuddhiLaga.

Netflix’s #HousefulWaaliDiwali ad

Netflix’s #HousefulWaaliDiwali announcement really has you buzzing. The ad describes how Diwali is celebrated in Cherrapunji, a village in Meghalaya which is known to be the wettest place on Earth, for the amount of rainfall it receives every year. Rain is a drag on villagers during Diwali and publicity shows how it ruins all the festivities. However, it ends with the message that nothing can dampen the spirit of Diwali when you have your family around.

It has another subtle message. In the excitement around the festivities, we tend to forget the others around us. This ad makes us think of a remote village in Meghalaya and how they celebrate the festival in endless rain.

In doing so, the ad effectively conveys that Netflix can bring the family together, not just around TV but also on our mobile devices.

Spice and pickle brand Nilon’s has decided to let ASMR do the talking this Diwali. The campaign conceptualized by M&C Saatchi February is a simple 30-second advertisement that makes a statement about noise pollution.

A knife slicing a mango, assorted spices being ground into a fine powder in a food processor, and a poor crackling as it’s fried are some of the familiar cooking sounds that are featured in this commercial.

The ad ends with the words – Let your favorite food make the only noise this Diwali.


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