China’s top smartphone brand, TECNO has ranked among the top 6 brands in the African continent for the sixth consecutive year, according to a company announcement.
Created in 2011, the Brand Africa 100: Africa’s Best Brands ranking is the most trusted survey and analysis of African brands and businesses.
TECNO maintained its position despite the challenges of the pandemic which caused supply and demand issues around the world. With the new Brand Africa ranking, TECNO once again came out on top, maintaining its position in the mid to high-end mobile brand segments in Africa.
TECNO’s investment and commitment to bringing consumer-centric mobile technology to the African continent is exemplary.
“We are delighted to continue to receive this honor over the years. We put a lot of effort and continuous deep culture in the African market, with the aim of providing consumers with reliable products, powerful and innovative mobile technology, all based on a deep understanding of the personalized needs of African users,” said said the TECNO brand spokesperson. .
TECNO makes its promise to bridge the digital divide through continuous technology and innovation. For example, it was fully exposed in a webinar titled “Global Mobile Camera Trends 2022: Innovation Talk”, with guest speakers from Counterpoint, TECNO, Samsung Electronics and DXOMARK.
Earlier this year, TECNO also collaborated with BBC Storyworks and created a short film The Future Lens: Looking Ahead With TECNO, to explore the meaning of mobile camera innovation in people’s lives. The launch of TECNO’s concept phone with new telescopic macro lens technology is another vision of the future of mobile cameras. “Future Lens”‘s focus on its camera innovation is to enable users to show their uniqueness through visual storytelling, filling their world with diverse beauty through mobile camera innovation. .
TECNO continues to demonstrate its global level of technology and innovation with its brand mission to become the most admired technology brand in Africa and global emerging markets by continuously making breakthroughs in technology innovation.