Main Chinese cell phone brands

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In recent years, more and more Chinese cell phone brands have gained ground in the world. According to Counterpoint, a well-known industry analysis company, the major Chinese mobile phone brands took a significant share of the global phone market in 2019. Here are the most popular Chinese smartphone brands which are not only sold well in the country, but also widely recognized abroad.

Global share of smartphones (Source: CounterPoint)

Huawei is a former player in the smartphone business. Since 2019, Huawei (including its sub-brand Honor) has grown to become the second largest producer of smartphones in the world after Samsung, overtaking Apple. Huawei mobile phones are very popular not only in China but also in many overseas markets.

The Chinese multinational technology company was founded in 1987 by Ren Zhengfei, headquartered in Shenzhen, Guangdong province. In light of the recent Sino-US trade war, Huawei grabbed headlines around the world and recently announced its first mobile phone without “official” access to Google Play and Google services, the Huawei Mate 30 series, as well. than a new flagship product. the Huawei P30 series. The P and Mate series are Huawei’s two premium phone lines. This year, Huawei also unveiled a bunch of 5G phones and an innovative Huawei Mate X foldable phone.

Honor is a Huawei-owned smartphone brand established in 2013 primarily to compete with low and mid-range online smartphone brands in China and globally. Honor phones have done a lot to make Huawei the second largest smartphone maker in the world. This year, the Huawei sub-branch launched two popular models, the Honor 20S and Honor 9X series.

Xiaomi is one of the fastest growing tech companies in the world, offering smartphones, laptops and smart devices. Founded in 2010 by Lei Jun, it has grown to become the world’s fourth largest smartphone maker in less than 8 years. In 2018, Xiaomi filed for an IPO on the Hong Kong Stock Exchange, which has become the largest IPO in the world since 2014.

In 2019, Xiaomi unveiled several flagship phones with 5G, such as Xiaomi Mi 9, Mi MIX 3, and a very unique MI MIX Alpha surround screen. Xiaomi, like Huawei, also owns a sub-brand, Redmi, which was recently transformed into a standalone phone brand, unveiling three new Android phones: Redmi Note 7, Redmi Note 8, and Redmi K20. In addition, Xiaomi’s other Pocophone sub-brand has been a favorite with consumers, especially in India, since 2018. The Poco2 is expected to launch by the end of 2019, although no confirmed news has yet come out of it. Xiaomi.

OPPO is a Guangdong, China-based consumer electronics and mobile phone company that has a strong global presence with smartphones. OPPO is one of the leading smartphone brands in China, ranking No.5 with a 9% global smartphone market share in the second quarter of 2019. OPPO has manufactured a wide range of smartphones, from low-cost devices to devices high end high end. Aggressive marketing, branding and good product quality have made OPPO one of the best mobile phone brands in the world.

In 2019, OPPO is actively expanding its influence in Europe, with a new model like the OPPO Reno series with 5G, which debuted in Zurich, and a special edition OPPO Reno FC Barcelona created in cooperation with the Spanish football club, Barcelona. . In addition, OPPO also hosted the OPPO Creators Awards 2019, supporting art lovers around the world with its powerful OPPO Reno 10X Zoom camera phone.

Additionally, Realme, the Chinese phone brand under OPPO that only targeted the overseas market, particularly Southeast Asia, announced its return to the country with the first Realme X smartphone. Recently, its new generation Realme X2, a budget camera phone with 64MP Quad-camera, has been released.

Vivo is another Guangdong-based Chinese smartphone brand that has enjoyed global success since entering the industry in 2009. Following closely behind OPPO, the brand took an 8% global smartphone market share in the second quarter of 2019. Vivo and OPPO were both born under the wing. from the electronics giant -BBK Electronics.

Vivo often cooperates with top Chinese celebrities in its marketing campaigns, for example, Chinese idol singer Cai Xukun for its flagship phone vivo X23, targeting post-90 and gen-Z consumer groups. Its latest flagship is the vivo NEX 3 5G released on September 16 in Shanghai.

To focus on the mid-to-high-end market, in February, vivo launched its new sub-brand – iQOO. This new brand of phones launched its latest flagship iQOO Pro in Beijing on August 22.

OnePlus is a young Chinese smartphone maker founded by Pete Lau and Carl Pei in Shenzhen in 2013. The company offers a solid line of mobile phones with fast SoC and unique design, attracting millions of fans around the world. During the fourth quarter of 2018, OnePlus recorded its highest ever shipments and dominated the premium smartphone segment in India.

Last October, OnePlus unveiled its flagship OnePlus 6T in New York City and established a successful cooperation with T-Mobile, a US telecommunications service provider, to enable more US consumers to purchase the flagship device and publicize the brand. In October, OnePlus will launch its next-generation 7T series in Europe, the successor to the OnePlus 7 series announced in the first half of 2019. In addition to smartphones, OnePlus has also recently entered the television market with its first flagship smart TV, the OnePlus. . TV.

Meizu is a Chinese brand established by Jack Wong in Zhuhai Guangdong in 2003. It started as a manufacturer of MP3 and MP4 players. Meizu focused on smartphones in 2018. The company has its own operating system called Flyme, which is largely based on Android. The brand has gained popularity among the younger Chinese generation in recent years, but has recently lost its market share.

Meizu’s latest flagship is the 16S Pro, an upgraded smartphone from its predecessor Meizu 16s that shares similar specs. Both have a 6.2-inch display, 6GB / 8GB of RAM, up to 256GB of storage, and a 3,600mAh battery. Compared to the Meizu 16s, the new flagship phone has a more powerful Snapdragon 855+ chipset, a higher touch sample rate and a better triple rear camera.

Lenovo is a Chinese multinational and the world’s largest manufacturer of laptops. Its smartphones were once ranked fourth in the world, but today the company only has a 3% market share.

Motorola, a famous brand of phones that has been around since the beginning of the phone era, was acquired by Lenovo in 2014, becoming a sub-brand of Lenovo.

ZTE, headquartered in Shenzhen, is one of the global leaders in the smartphone front, also a leader in telecommunications and network equipment. ZTE’s high-end mobile phones are selling well in the West.

ZTE joined the 5G trend with the launch of its first 5G Axon 10 Pro 5G smartphone on February 25 at MWC 2019 in Barcelona. Its latest mobile version is the Blade A5 2019, launched in May 2019.

Nubia, another popular cell phone brand, designed by Nubia Technology, is a subsidiary of ZTE Corporation. In 2019, Nubia unveiled new Android phones with awesome features, like the world’s first cell phone Nubia Alpha, the Red Magic 3 budget gaming phone, and a dual-screen Nubia Z20.

Tecno

Transsion is a Shenzhen-based cell phone manufacturer known as the “King of African Cell Phones”. Since 2017, it has been the largest smartphone maker in terms of sales in Africa, also expanding into South Asia. The company produces phones in China, Ethiopia and India. On September 30, Transsion Holdings filed a nearly $ 4 billion IPO on the Shanghai STAR marketplace.

Transsion has three main brands targeting different groups: Tecno, Itel and Infinix. Tecno Mobile is a dominant and premium mobile phone brand, with a variety of categories ranging from multifunction phones to smartphones. Its Camon series smartphones have become a hit in Africa, in part because they are able to accurately detect dark-skinned faces even in poor lighting conditions.


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