Half of Americans love receiving promotional items from brands: survey

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Branded T-shirts, pens, mugs and more – a new survey has found that Americans “love” collecting promotional items.

A survey of 2,000 adults found that when receiving such products, the priorities are their uniqueness (38%), how they will use them (38%) and (35%) the durability of the product. item (34%).

More than half (53%) like to buy branded products and 51% use them regularly in their everyday life.

Among the top 50 items to receive according to Americans were water bottles, tote bags, calendars and phone cases.

T-shirts came out on top – 41% agreed that wearing or using items with certain brand logos helps represent their personality.

Community members collect stickers, coasters, poster fans, t-shirts, bottle openers and other free items at the grand opening ceremony of Fountain Row, the new center of Bowling Green Entertainment, at Fountain Square Park in downtown Bowling Green, Ky., on July 15.
Among the top 50 items to receive according to Americans were water bottles, tote bags, calendars and phone cases.
PA

Commissioned by VistaPrint and conducted by OnePoll, the study found that three-quarters changed their perception of a brand in a positive way after receiving a promotional product from them.

And people are more likely to write a positive review online (40%), recommend the brand to others (40%) and follow them on social media (39%) if they get merchandise.

Similarly, an unusual design (45%), a distinctive brand name (38%) and a quote or slogan (37%) are the most likely to make people remember a brand.

Almost half (49%) prefer to receive products from small businesses, while 46% like to receive promotional products that they can use regularly.

“Research shows how much Americans like to use branded physical products to reflect their personality a bit,” said Llorenç Sola, general manager of VistaPrint Promotional Products, Apparel and Gifts.

“Our data shows that many people prefer to receive promotional products from small businesses and unknown brands. This indicates how effective promotional products and promotional products can be for small businesses in helping to spread the word and create a positive perception of their brand.

“By seeing others wearing a t-shirt or carrying a bag or a water bottle, those who may not have heard of a brand before will be introduced to it.”

The study also indicates that job fairs are the most common place to receive free gifts (50%).

Yolanda McDermott flaunts her brand swag as Kinder Bueno hosts a free gas and candy bar giveaway to help you save at the pumps during peak summer road trip season on July 29 in Scarsdale, NY
Yolanda McDermott flaunts her brand swag as Kinder Bueno hosts a free gas and candy bar giveaway to help you save at the pumps during peak summer road trip season on July 29 in Scarsdale, NY
PA

Other places where Americans stocked up on promotional items include college open houses (47%), openings of places such as cafes or stores (41%) and their own workplace ( 33%).

Similarly, 83% have worn or used a product from the company they work for, including t-shirts (44%), notebooks (34%) and travel mugs (32%).

And benefits for employees receiving merchandise were found to be rewarding (58%) and team building (49%).

Two-thirds keep and regularly use goods, while 58% have given items as gifts to others and 34% bring products such as mugs to their workplace for common use.

Four in 10 say they are loyal to brands, with clothing (35%), cellphones (34%) and shoes (34%) also being the types of businesses most loyal to Americans.

Llorenç Sola added, “With US customers prioritizing the uniqueness of a promotional product, we recommend that brands get creative when it comes to designing their branded physical products.”

October 15, 2016: Members of the Cleveland Cavaliers basketball team were at the game and grabbed a t-shirt fired from a t-shirt cannon.
October 15, 2016: Members of the Cleveland Cavaliers basketball team were at the game and grabbed a t-shirt fired from a t-shirt cannon.
Toronto Star via Getty Images

TOP 50 PROMOTIONAL PRODUCTS ACCORDING TO AMERICANS:

  1. Tee-shirts
  2. Pens
  3. Mugs
  4. Bottles of water
  5. Listeners
  6. Tote bags
  7. Sun glasses
  8. Hoodies
  9. Calendar
  10. Umbrella
  11. Cap
  12. usb charger
  13. Hydroalcoholic gel
  14. Phone covers
  15. Flash light
  16. Laptop/tablet sleeve
  17. Travel Coffee Mugs
  18. Blankets/Throws
  19. Chocolate bar
  20. Lunch box
  21. USB key
  22. car air freshener
  23. Candy
  24. fridge magnets
  25. tea towel/cloth
  26. Backpack
  27. Drinking glass, e.g. pint glass, shot glass
  28. Mousepad
  29. First aid kit
  30. bottle openers
  31. Face masks (PPE)
  32. portable speakers
  33. glasses case
  34. Baked goods, e.g. cookies/brownies
  35. Keychains
  36. laptop sticker
  37. DIY tools
  38. Socks
  39. Car Sticker
  40. Coasters
  41. stress ball
  42. sweatbands
  43. Bookmarks
  44. Drink koozie
  45. Tape measure
  46. pop socket
  47. Bike reflectors
  48. picture frame
  49. Packet of plant seeds
  50. Cap
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