Google Store blocks the rollout of its new Pixel 6 phone

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The debut of Google Pixel 6, considered the company’s latest and best attempt to compete with Apple Inc.’s iPhone, was hampered by online outages that prevented potential buyers from purchasing the device.

Customers who tried to buy the phones on Tuesday immediately ran into trouble. The company’s website broke, was slow, or provided error messages to many consumers. The issues lasted about five hours before being resolved.

“The Google Store was temporarily unavailable, but it’s now back. We apologize for the inconvenience caused, ”a Google spokesperson said in a statement.

It is not known whether the outages are due to higher than expected demand or an unforeseen bug. The redesigned phones are expected to hit stores on October 28. Customers could still order the devices from partner carrier stores.

Google, a unit of Alphabet Inc., has made major design changes to its Pixel line with the latest models, adding a custom processor and camera improvements.

The company is counting on the high-end Pixel 6 and Pixel 6 Pro to make it a bigger force in mobile handsets. Although Google’s Android software is the largest smartphone operating system, the company only has a small portion of the market for the phones themselves.


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