Digital advertising attracted 73,321 brands in 2021, Marketing & Advertising News, AND BrandEquity

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Even though digital has been the center of attention all this time, age-old traditional methods still don’t seem to be going away. (Representative image)

Nearly 73,321 brands were digitally announced in 2021, up from 21,467 brands in 2018, according to TAM Media Research. This is a massive jump of over 300% in the space of three years.

Statistics show that the number of advertisers also increased by over 400% during the period considered. According to TAM, 62,246 advertisers digitally advertised their brands in 2021, up from 15,491 advertisers in 2018.

LV Krishnan, CEO of TAM Media Research, said that number will only grow over the next five years. “This is because digital advertising can be personalized based on target audience and geography,” he added.

As the gap between digital and traditional ad spend continues to widen in key categories such as consumer goods, personal products, and food categories, traditional advertising is not going anywhere in a hurry. While ad spend by e-commerce companies has seen accelerated growth during the pandemic on digital platforms, companies like Amazon India, Sporta Technologies, Gameskraft Technologies, etc. always preferred television to digital as a means of communication, TAM shared.

Even though digital has been the center of attention all this time, age-old traditional methods still don’t seem to be going away. In fact, they are still quite big in the game.

Kavita Shenoy, Founder and CEO of Voiro believes traditional ad spend will always be the base of the ad pyramid. “Television has always been a favorite with advertisers for its scale and ad spend is more manageable,” she said.

Krishnan also believes that television as a medium continues to dominate the Indian media industry. According to statistics from TAM Media, over the past three years, more brands have advertised on TV than on digital. “Television remains the preferred choice of many brands because of its reach and reliability,” Krishnan said.

(To be continued…)


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