Convenience retailer 7-Eleven is giving emerging brands the opportunity to grow and be put on its store shelves through the annual Brands with Heart initiative, according to a Monday, May 9 press release that kicks off the process. application, which lasts until the end of the month.
It’s part of a growing push to make shopping even more convenient, a trend that was highlighted last week when Unilvever announced plans to roll out The Ice Cream Shop, a mobile store featuring Unilever ice cream brands. , including Ben & Jerry’s, Talenti and Breyers, in the Los Angeles area. Gopuff, Instacart and other fast delivery services have also grown in popularity.
As for Brands with Heart, the program gives brands the opportunity to showcase their products at 7-Eleven, Speedway and Stripes stores across the United States and the program is open to businesses offering snacks, beverages, confectionery and healthy items, whether ready to go now or still in development.
Select contestants will be invited to participate in in-store testing in their region, with fan favorites from each market earning spots in the Brands with Heart showcase in front of business leaders, who will provide coaching, mentoring and training to help them grow. a national following for their products.
“The Brands with Heart showcase attracts hundreds of emerging brand applicants every year and gives us the unique opportunity to discover new products that could be the perfect addition to our store shelves – like Lemon Perfect, which was discovered during our 2019 Brands with Heart event,” 7-Eleven Executive Vice President and Chief Merchandising Officer Jack Stout said in the company’s press release.
“Our mission is to help these up-and-coming brands grow, and we’re excited to see…and taste…the many innovative products involved,” he said.
Related: Walmart Marketplace launches savings for new sellers
Last month, Walmart unveiled New-Seller Savings, a limited-time Walmart Marketplace promotion for new sellers. Sellers who join Walmart Marketplace by May 31 and start selling on Walmart.com by June 30 will receive a 50% discount on commission rates for the first 90 days.
Walmart has also extended its Introductory Walmart Fulfillment Services incentive for sellers who want to access Walmart’s low-cost fulfillment option. Approved sellers who sign up for WFS and complete the setup process and ship an item to Walmart’s fulfillment center by June 30 receive 90 days of free storage and a 10% discount on processing fees.