There is no doubt that smartphones have evolved to such an extent that they now dominate most aspects of our life. But with the advancement of technology, tech brands have become the Machiavellian in town with terminology. While it’s no surprise that brands use clever tactics to grab the attention of the average consumer, it sometimes goes beyond a point that begs the question of whether these practices are justified. Also Read – Google Pixel Watch Renderers Reveal Key Design Details: Know the Details
While using fake photos to promote products, flash sales flattery has long been criticized, manufacturers just improvised the game by adding jargon to the list, which hardly makes sense. Over the years some of these sketchy tactics have been put aside for good, but there are still a few questionable practices that are quite often overlooked. If you are unable to spot them, we suggest you read this article. Also Read – Big Threat to Google, Twitter, WhatsApp and LinkedIn Users
Gimmicks brands should avoid to mislead consumers
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Smartphone makers seem undoubtedly to be pushing the limits of camera resolution within a mobile phone, and 108 megapixels have been agreed (by brands) as this year’s trailblazer. But we still have a few days left to set foot the new year, and the Vine Telegraph is delivering the next batch of smartphones that will likely feature a massive 200-megapixel sensor. But does the number of megapixels really matter? Does it help improve smartphone photography?
Let me explain it in a much simpler term as possible. Smartphone cameras and software have evolved so much that you can now get decent photos even with a mid-range smartphone. But with Chinese brands going gaga over high megapixel sensors, I wonder if those ridiculously high MP sensors are really worth saying. Cameras need light to produce photos, and the larger the sensor (physically) the better. The sensor pixel is also responsible for the light collecting ability. While a sensor is divided into millions of pixels, not all pixels are created equally and with the high resolution of a given sensor the pixels will be proportionately smaller, now photos lack color accuracy and detail in low light conditions.
Most smartphones with this high megapixel count have a small-sensor camera and these devices rely on a quadruple Bayer filter. I wouldn’t get into the technicalities, as the output of a 64MP or 48MP smartphone camera speaks for itself. For comparison, the pixel image of a 108MP sensor retains an improvement in detail compared to a 12MP sensor. But the result is only commendable with good lighting. Low light is a tricky business, and that’s where an iPhone or for that matter a Pixel phone comes in, because rendering relies on software, algorithms. With pixel binning still struggling on this part, Samsung’s ISOCELL HP1 sensor which uses new Chameleon Cell pixel binning technology which should help future smartphones to excel in low light photography. But we haven’t seen any results yet, and with the zoom readings getting woefully bad, you better not keep your hopes high.
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AI is another sneaky marketing trick that is often used by brands on their cell phones in different price ranges. AI tagging can be found in almost every other mid-range Chinese smartphone. Of course, the AI feature relies on a software algorithm to unlock a device, but when it comes to photography it increases the color to such an extent that it defeats the purpose of justifying the terminology. Plus, stage recognition isn’t new, but brands are promoting AI in a way that seems to be building a rather vague culture of innovation. While such a skillful technique may have won applause in the past, the intelligent work of the software falls short compared to the hardware features of Apple or Google.
ANC: Can we have a little more transparency?
ANC or more widely active noise cancellation has been actively used by many major brands these days. In today’s age, buying a pair of wireless headphones doesn’t cost a hefty sum. And along with manufacturers, they have strived to improve technology and deliver quality products to their consumers. But without the transparency of a charging case or headphone stem, the ANC still feels like another gimmick that brands should avoid confusing consumers.
With combined software, hardware tricks, and the use of microphones, the ANC reduces surround sound by selecting low-frequency noise and neutralizing it before it reaches your ear. But here’s the caveat, the technology works in tandem with the low frequency sound, with the high pitch ANC sound being as low as a newborn baby (pun intended). Plus, ANC barely improves audio quality, which is where most budget headphones fail to deliver the promised output. While most brands tout this noise canceling feature, inexpensive headphones don’t deliver music at higher resolution. Additionally, the feature results in reduced battery life, which means you have to compromise on both quality and backup, just for the sake of futility.
While it’s disappointing how some brands can go to a point with these “cheap thrills,” most of these gadgets seem to be working in their favor. But the public is now more aware and can differentiate these smart marketing tactics than ever before. While there is a lack of transparency around these practices, brands should consider changing their approach, as consumers no longer fall for false promises and “amazing claims”. That said, in case we missed a marketing tactic used by brands, let us know in the comments section below.