Chinese smartphone brands dominate the African market in the fourth quarter


Transsion Holdings, a China-based smartphone maker, led the African smartphone market in the fourth quarter of 2021 with a combined unit share of 47.9%, according to the latest study from a global research firm released on Wednesday.

The International Data Corporation (IDC) said Transsion, which makes Tecno, Infinix and Itel brands, overtook Samsung and Xiaomi (including Poco) with shares of 19.6% and 7.1% respectively.

The report shows that Transsion’s brands also led the feature phone market, with a combined unit share of 78%, followed by Nokia (8.6%) and Alcatel (2%).

However, the report reveals that the overall mobile phone market in Africa suffered a year-on-year (YoY) decline of 11.3% to a total of 48.6 million units.

The feature phone market fell 14.3% to 27.1 million units, while smartphone shipments fell 7.1% to 21.5 million units.

Taher Abdel-Hameed, senior research analyst at IDC, said global supply shortages, inflationary pressures and improving specifications and capabilities are driving up the average price of smartphones.

According to IDC, Africa’s major smartphone markets all experienced a slowdown except for South Africa, which saw slight year-over-year growth.

It says global supply shortages were the main reason for declines in the region, while Egypt was further hampered by the introduction of new tariffs, amounting to 10%, on phone imports. mobiles.

Low-end price brackets under US$200 continued to dominate the African smartphone market during the period with 81.1% shipment share, although this percentage is down from 86.8 % of the same period in 2020.

IDC said the average price range between $200 and $400 saw its share rise from 10.1% to 14.0% over the same period.

IDC expects the African smartphone market to grow 3.8% year-over-year in unit terms for 2022 as a whole.


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