Benefito Mobile, the virtual mobile operator (MVNO), today launches the first prepaid card in Romania for which customers receive bonus credit when making their purchases. The management of the company is targeting around 300,000 users and a turnover of RON 75 million in 2025.
The Benefito Mobile card is the first product of its kind in the telecommunications and retail sectors in Romania, and the credit received on the mobile phone is a reward for the purchases made. Specifically, people who buy from Benefito partners receive mobile credit for the money they spend.
Some of the operator’s first partners are Banca Transilvania, BCR, Benefit, Edenred, Up Romania, as well as Bonusway and MyWorld, two cashback platforms that collaborate with hundreds of retailers, including FashionDays.ro, Elefant.ro or AliExpress.
Benefito Mobile is a mechanism by which retailers can attract and retain customers, they can differentiate themselves from the competition and increase their sales
“Benefito Mobile is a unique method by which retailers can give meaningful and useful reward to loyal customers, they can better understand their profile and communicate directly with them. As we expand our ecosystem, we will function as a marketing platform through which our partners can create personalized special offers for Benefito Mobile customers. All this will benefit Benefito Mobile card users, who will no longer have to reload their mobile card monthly because they will receive sufficient bonus credit following current purchases made with Benefito partners ”, explains Marian Velicu, co-founder. and President of Goil Services Romania, the company that owns Benefito Mobile.
One of the main differentiators of the Benefito card is the billing method, as it is billed in lei and not in euros. Benefito Mobile card prices start at 15 lei (15 lei credit and 30 days validity), while top-up prices start at 10 lei (30 days validity).
One minute of voice costs 0.2 lei (in Romania or when roaming in the EU), an SMS 0.2 lei (in Romania or when roaming in the EU) and one MB of Internet at 0.04 lei in Romania or roaming in the EU.
Client profile and 2025 objectives
Benefito Mobile is aimed at those who want a prepaid card to charge as little as possible and who have an average or low consumption of mobile telephony.
Among the founders of Benefito Mobile are Marian Velicu and Marius Ionescu, two of the most experienced specialists in the Romanian telecommunications market. They estimate that Benefito Mobile will have a market share of 2-3% (around 300,000 customers) and a turnover of over 75 million lei in four years.
Benefito Mobile, a brand owned by Goil Services Romania SA, is the first mobile operator in Romania to launch a prepaid card for telecommunications and retail. With this card, users will be able to receive mobile phone credit when purchasing products and services from partner companies. Among the founders of Benefito Mobile are Marian Velicu and Marius Ionescu, two of Romania’s most renowned telecommunications specialists.