Asia Mobile Gaming Market (2022 to 2027) – by Technology, Platform, Stakeholder, Connectivity, Sub-Region and Country –


The report “Mobile Gaming in Asia by Technology, Platform, Stakeholder, Connectivity, Sub-region and Country 2022 – 2027” has been added to from offer.

This report represents must-have research for anyone focusing on mobile entertainment and/or VAS applications in Asia. This report represents a comprehensive assessment of mobile gaming opportunities in Asia. It provides insights into the mobile games industry and an analysis of current limitations, challenges and opportunities.

The report also discusses various demand drivers/factors including: Asian Mobile Gaming Demographic Analysis, Asian Mobile Gaming Behavior, Gaming Preferences, and Projection Analysis. Additionally, the report provides a comparative analysis of Asian mobile gaming demographics and preferences, including: Male vs. Female, Casual vs. Core, Freemium vs. Premium, Social vs. Traditional, Tablet vs. Mobile, Smartphone vs. Web Enabled vs. Standard phone, dynamic vs. irregular, time and money expenditure.

Companies cited

  • 360 Market

  • 51.Com

  • ActivisionBlizzard

  • agate studio

  • Airtel (Bharti)

  • AIS

  • Alphabet (Google)

  • alternative to

  • Amazon

  • Anino mobile

  • Anji

  • Appia

  • appitism

  • Apple

  • Apps UK Ltd.

  • AT&T

  • badoo

  • Baidu app store

  • Baby

  • Bemobi International

  • Capcom

  • Cellcom

  • chilingo

  • China-Mobile

  • China Telecom

  • China Unicom

  • CodeNgo

  • Cydia

  • Cymonde

  • DeNA

  • DTAC

  • Among others

Select report results:

  • Mobile games market in Asia region as a whole to reach $86.6 billion by 2027

  • Market for mobile game publishers and service aggregators in Asia to reach $35.9 billion by 2027

  • Wi-Fi will continue to be the most widespread means of connectivity, followed by LTE and 5G until 2027

  • As male gamers continue to dominate usage, female gamers are growing 60% faster, poised to reach parity within a decade

  • Mobile game business models have seen a transition from free-to-play to freemium and have also focused on successful categories

  • Smartphones have the highest user penetration, but tablets represent the best user experience that competes well with the console market

  • Mobile gaming by device type is dominated by smartphone usage as other devices grow significantly slower and tablets lose ground

  • The main growth drivers are the explosion of data-enabled mobile devices, the F2P revenue model and in-game advertising which includes display banners, interactive and video advertisements and advergaming.

Mobile gaming is the fastest growing segment of digital entertainment, with its roots tied to the era of console-based platforms and building on lessons learned from the Nintendo DS and PlayStation Portable. Initially, responsive versions of popular console titles were offered for mobile. Gradually, entertainment for smartphones and tablets has entered, especially in the casual gaming segment. Today, smartphone games dominate the mobile gaming industry in terms of users, but tablets drive higher rates through paid monetization, micro-transactions and advertising.

Most casual and non-complex genres are popular on smartphone platforms, while tablets provide better user experience due to superior hardware capabilities and superior user interface. Tablets now represent an attractive mid-core gaming platform as they have started to compete substantially with consoles and may overtake them in the near future.

The mobile gaming industry has also exploded with emerging revenue models such as free-to-play (F2P), advergaming, and more. Social and community dynamics are also a game-changing factor that has improved viral growth, user targeting, customer acquisition, and monetization. , generating substantial daily average revenue per paid user. The key growth drivers are many and varied, including the growth of data-enabled mobile devices, the F2P revenue model, and in-game advertising which includes display banners, interactive video ads, and advergaming ( brand sponsorship).

After acquiring millions of mobile users, game companies realized that the focus should be on user retention rather than innovation. Therefore, the gaming industry largely focuses on improving the gaming experience on a periodic basis rather than creating entirely new games, which have proven to lead to a decline in loyal users. . Additionally, gaming business models have seen a transition from free-to-play to freemium and have also focused on highly successful categories such as social casino-style gaming and real-money gaming.

Main topics covered:

1.0 Executive Summary

2.0 Presentation

3.0 Technology and Application Analysis

4.0 Mobile Game Company Analysis

5.0 Country Analysis

6.0 Asia Mobile Gaming Market Analysis and Forecast 2022-2027

7.0 Conclusions and Recommendations

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