A cell phone accessory store tackles ex-jewelers in booming Hinckley town center


Savvy shoppers who want to personalize their cell phone with a unique print or image will soon have a new boutique to explore in downtown Hinckley.

The former H. Samuel jewelry store on Castle Street is taken over by the growing TechGeeks group, with a new sign already installed above the unit, near the entrance to the Britannia Shopping Center.

The store will provide repair and unlocking services for customers’ devices, as well as the purchase and sale of new phones, as well as mobile accessories.

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Adeel Tariq will manage the store, drawing on the group’s 15 years of experience in selling its services from kiosks in shopping centers.

He said: “We are going to focus on personalization. This will include images that a customer would want on a T-shirt, mug, or cellphone case, whatever they want to print. We will also proceed with the unlocking.

The brand already has a store in Corby and plans to open another in Cambridge this year.

Wards Surveyors handled the lease of the property.

Harry Ward, of the group, said: “The rental of the former H. Samuel on Castle Street to TechGeeks reflects the first ‘quality’ retail rental in downtown Hinckley, following the pandemic of Covid-19.

“This illustrates the strong trust retailers have in Hinckley as a location to open new units.

“We continue to experience strong demand for commercial space of all shapes and sizes and look forward to welcoming more attractive occupants to downtown Hinckley in the not-so-distant future. “

The bosses of H. Samuel decided not to reopen the Hinckley branch after the first coronavirus lockdown was eased because the pandemic and “fluid business conditions” had accelerated a previous strategy of closing some of its stores.

Castle Street will soon have two more openings, with part of the old Dunelm being reopened as a branch of opticians, Optical People.

The city center is also benefiting from a strengthening of its commercial offer on Regent Street, with the relaunch of several previously vacant homes.

In October, the former Coventry Building Society unit was relaunched as a craft and antique store, run by the same group behind the Haunted Antiques Paranormal Research Center, based above the store.

The Forever Sun tanning group has also launched a new boutique in part of the old Quartz nightclub in the High Cross Building, with the old nightclub divided into three business units.

Mexican restaurant chain Benito’s is set to acquire three more retail units, with an alcohol license and approved hours of operation for the business, while the remaining unit is currently in the process of being upgraded. renovation, with “Under Offer” signs above.

Under Offer signs have also been installed above a former electronics store, opposite the nightclub, while up Castle Street, the former Chinese restaurant Kiki Wong is slated to reopen as a restaurant. Vietnamese, according to signs installed in the entrance.

Mr Tariq said they hope to open the store by the end of November, with installers ready to outfit the unit over the next few days.

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