7 Big Brands That Are Reducing Their Product Packaging


Shrinkflation continues to grow, and it could soon come to a favorite product close to your heart.

The concept usually involves a manufacturer reducing the size of a product, but leaving the price unchanged. The idea is that people are more sensitive to – and react more negatively to – a higher price than to a smaller package.

But make no mistake: when shrinkage appears, you’re suddenly paying the same for less.

Recently, the Associated Press identified a bunch of products that fell for the sleight of hand that is shrinkage. They understand:

  • A small box of Kleenex, going from 65 tissues to 60 tissues
  • Chobani Flips yogurts, down from 5.3 ounces to 4.5 ounces
  • Cottonelle Ultra Clean Care bathroom tissue, increasing from 340 sheets per roll to 312 sheets
  • Gatorade, down from 32-ounce bottles to 28-ounce bottles
  • Pantene Pro-V Curl Perfection Conditioner, increased from 12 fl oz to 10.4 fl oz
  • Earth’s Best Organic Sunny Day Snack Bars, down eight bars per box to seven
  • Domino’s Pizza Chicken Wings, down 10 eight-piece wings

Earlier this year, in the story “Shrinkflation: 6 products with smaller packaging in 2022”, we highlighted that some of the products above – and a handful of others – have been prone to shrinkage. But the trend now seems to be generalizing.

For more on why some retailers are turning to shrinkage as prices rise everywhere else, check out “Which is Better: Inflation or Contraction?” »

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