The editors of Solutions Review have compiled a list highlighting some of the best mobile marketing platforms and solutions for businesses to consider.
One of the pillars of any successful marketing strategy is meet the customer where he is. In today’s digital world, mobile devices are where most potential customers are, which means traditional marketing strategies have had to evolve to meet the needs and preferences of a mobile audience. . However, not all marketing solutions have the mobile marketing tools a business might need. For example, e-commerce businesses will need a different marketing strategy than a traditional retailer.
With that in mind, the editors of Solutions Review have compiled the following list of top-rated mobile marketing platforms and solutions for businesses to consider. Our editors selected them based on each vendor’s authority score, a meta-analysis of user sentiment via the web’s most trusted enterprise software review sites, and our proprietary inclusion criteria. in five points. The list is organized in alphabetical order.
The best mobile marketing platforms and solutions
The description: Act-On provides a marketing platform that eliminates many monotonous tasks that marketers face in tracking and collecting analytics. The company also offers an SMS and mobile marketing platform to help brands improve customer communication through SMS marketing and collect, identify and analyze behavioral segmentation data. Additional mobile marketing features include demographic segmentation, personalized digital marketing programs, behavioral segmentation, fully integrated SMS marketing, and more.
The description: Airship is a mobile application experience (MAX) solutions provider that works with brands in the financial, media, airline, sports and retail markets. With the Airship App Experience Platform (AXP), the company can help businesses improve how they manage the entire lifecycle of mobile app experiences. Features include contact management, predictive AI, performance analytics, real-time data streaming, in-app messaging, push notifications, customer journey optimization, A/ B, etc
The description: Attentive is an SMS marketing solution designed to help entertainment, retail, restaurant and e-commerce businesses improve their relationships with their customers, enhance their business conversation experience, streamline communication between businesses and consumers and to organize memorable experiences. Platform features include customizable sign-up forms, business intelligence, personalized text messaging, reporting tools, SMS marketing compliance services, and a suite of integrations with leading software such as such as Shopify, Salesforce, WooCommerce, Zendesk, etc.
The description: Braze is a customer engagement platform provider that works with clients in retail, e-commerce, financial services, travel, hospitality, media and other industries. Its multi-channel capabilities cover everything from email marketing, reporting, data analytics, in-app messaging, machine learning technologies, send time optimization features, mobile notifications, etc. The company also offers SMS marketing features to send personalized, two-way messages that drive engagement, improve retention, and re-engage inactive customers.
The description: dotdigital offers a digital engagement and marketing platform with simple drag-and-drop functionality to communicate with customers. It has multi-channel capabilities to effectively target customers. Users can leverage analytics to send messages at the right time, in the right place, and on the right channel. Dotdigital’s SMS marketing capabilities include incoming message monitoring, autoresponders, dedicated shortcodes, one-time sends, broadcast messaging, A/B testing, personalization, campaign reporting, and more.
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The description: GetResponse is a marketing software platform designed to help entrepreneurs, online marketers, marketers, and businesses with the tools they need to create content, drive sales, and improve traffic. Along with its other features, GetResponse also offers SMS marketing automation tools to help brands improve their automation campaigns and reach customers directly. Available on GetResponse MAX, these features enable marketers to automatically send bulk SMS campaigns, stay GDPR compliant, personalize their SMS marketing, analyze mobile marketing data, and create omnichannel marketing.
The description: Iterable is a cross-channel marketing platform with a focus on unified customer experiences and optimized, measurable customer interactions. The platform helps marketers create, optimize and measure customer interactions and feedback and use that data to improve customer relationships. Iterable’s mobile marketing capabilities allow marketing teams to build mobile inboxes, create dynamic segmentations that track audiences in real time, create cross-channel continuity, and send customizable push notifications, in-app notifications and SMS messages.
The description: OneSignal is a messaging and customer engagement solution for businesses in the e-commerce, fintech, gaming, news and mobile markets. Capabilities of its omnichannel platform include mobile push notifications, web push notifications, drag-and-drop email composition tools, in-app messaging, SMS marketing, feed builder no-code working, real-time reporting, automated messaging, A/B testing, open source SDK, scalability, customization tools, and integrations with major software providers such as Hubspot, Google Analytics, Wix, Adobe Experience Cloud Shopify, etc
The description: Sailthru, part of CM Group, is a multi-channel marketing platform designed to help startups deliver personalized customer experiences via email, web, mobile, and SMS. Businesses can use the platform to connect their mobile messaging to a primary messaging platform for better multi-channel messaging that increases app engagement. Mobile marketing features include unified customer profiles, push notifications, personalized in-app messaging, message queues, mobile SDKs, event attribution, A/B testing, analytics , AI, lifecycle optimization, etc.
The description: Salesforce offers one of the largest and most comprehensive CRM products. The platform includes the company’s sales and marketing applications, including Sales and Marketing Clouds, Service Cloud, Analytics Cloud, App Cloud, and IoT Service. Salesforce’s mobile marketing solution, Mobile Studio, enables users to drive app engagement, create mobile messages, build personalized experiences, and reach target audiences on their preferred platforms. Features include custom templates for mobile campaigns, push messaging, subscriber segmentation, automated messaging,
The description: TextUs is an enterprise-class text messaging software solution and real-time communication platform for sales, recruiting, human resources, healthcare, SaaS, property management, non-profit businesses. and financial services. Enterprise SMS marketing capabilities include opt-out management, organizational mapping, enterprise level analytics, SMS campaigns, conversation funnel analysis, multi phone numbers -uses, conversation management, customizable contact properties, advanced search functions, contact segmentation, real-time notifications, and more.
The description: Upland Localytics is mobile app marketing and analytics software designed to help businesses develop personalized mobile app campaigns that drive customer engagement, loyalty and retention. The platform targets retail, e-commerce, media, entertainment, insurance, financial services, travel and telecommunications businesses of all sizes. Its capabilities include mobile analytics, in-app and external customer data tracking, customer journey orchestration, location-based targeting, predictive analytics, campaign reporting, A/B testing and integrations with other leading software.